Give your candy selection a glow-up with Sour Patch Kids Glow Ups. These soft and chewy candies combine the familiar SOUR THEN SWEET experience with a unique Strawberry-Watermelon flavor and edible confetti that glows under a blacklight. The glow comes from turmeric extract used in the edible confetti.
Why It Sells • Unique blacklight-glowing candy creates a memorable, interactive experience. • Strawberry-Watermelon flavor combines two popular fruity flavors. • Signature SOUR THEN SWEET flavor profile. • Edible confetti glows under blacklight using turmeric extract. • Eye-catching neon packaging creates strong shelf and impulse appeal. • Originally launched as the first-ever gummy candy designed to glow under blacklight.
